How to Hard-Wire Your Site to Google
We are strictly talking about white hat stuff here, if you're seeking the other color, look elsewhere. As a full-time program marketer, I even have learned a couple of things over the ten years approximately I even have been performing on the online . one among the foremost significant factors running constantly within the background has been Google. and therefore the underlying incontrovertible fact that the more I intertwined my sites and content with Google, the more success i might achieve. There appeared to be an immediate correlation between the 2 , making it a touch quite ironic that the first name for Google was BackRub.
But this is often not exactly rocket science territory here, Google is that the biggest entity on the online , especially if you go the free organic traffic route. There are plenty of ways to plug online which don't involve Google in the least , except for the needs of this piece, i will be able to be discussing ways any webmaster or marketer can better connect their site and content with Google. Plus, if it isn't already obvious, also offer you some reasons why this is often a sensible marketing strategy on your part.
The first technique you want to perfect is the way to get your new content into Google's Index within minutes, if not seconds. lately with social media sites this will be easily achieved. it's going to be as fast as your latest Tweet or Google Buzz. Google News is another easy thanks to instantly get your content into Google. Press releases are another immediate thanks to connect your content with Google. So too are some things as simple as making a video and posting it on YouTube which is Google Owned. (Note - Google has recently revamped the YouTube system and provided some ways webmasters can view the linking data and stats; an excellent source of data for webmasters and marketers.)
Actually Google will index any new site or content fairly quickly lately so you do not need to worry about it. One method i prefer best is employing a free blog from Blogger/Blogspot (which is additionally Google-owned) and placing links here to be indexed within minutes. to stay track of what content Google is indexing, I usually found out Google Alerts for all my main sites and my main keywords. Whenever a page is indexed in Google associated with my sites or keywords, Google sends me an email. Many savvy webmasters use these alerts to seek out and build link partners since these indexed pages are going to be thematically associated with yours. Using Google Alerts will make it appear to be you're totally welded to Google and Google's indexing system, every second of the day.
Needless to mention , keywords rule the online and Google. you want to attach your content to keywords people are using to seek out stuff on the online and build the highest 10 rankings for those keywords within the search engines, especially Google. Now if you're new at this, Google gives you some valuable keyword tools you'll use to ascertain what percentage searches are made monthly for a keyword phrase and also gives you some idea of the keyword competition you'll be facing. i prefer using these tools here: google(dot)com/sktool and also labs(dot)google(dot)com/sets. Besides, you want to start your Google courtship off on the proper foundation.
Next, you want to realize Google isn't really an enquiry engine but a business. the most goal of this business is to provide quality content to web users in order that these users will use Google over and once again , allowing Google to connect ads and make a profit. The key to getting and keeping Google's attention is fulfilling your a part of this "quality equation" with superior content that surfers want and find helpful. Make this your religion and therefore the SEO gods, including Google, will smile kindly upon your site.
Now like all religion there are some strict rules you've got to follow. during a recent WebProNews video interview, Matt Cutts said Google has (200) signals it uses to rank content on the online . Most webmasters ask these as ranking factors, but in fact , they're really signaling that your site gives off... provide the incorrect signals and it could spell lower rankings. So if you would like to stay your site in Google's good graces, you've got to follow some simple SEO on-page rules, like placing your main keyword within the title, within the Heading, within the Body, and within the URL. confirm your site is definitely navigated by your visitors and particularly by the program spiders. Keep your linking structure simple, with no links quite three clicks faraway from your index or homepage. In my opinion, getting quality-related one-way backlinks is that the most vital thanks to get top rankings in Google.
In recent years, Google has gone out of its thanks to help webmasters understand these simple SEO basics. And as far as I'm concerned, one resource every webmaster should be using is Google Webmaster Tools. this is often an entire suite of tools and knowledge webmasters can use in correlation with Google. Recently, in Webmaster Tools, Google has made available Click-Thru data on its program results in order that you'll determine what percentage impressions you're getting for a particular keyword and your click-through or conversion rate. Some webmasters are questioning the accuracy of those numbers but it'll offer you some indication of how well your site and content is doing in Google.
Perhaps, another even as valuable program is Google Analytics, where you're really giving Google access to all or any of your site's information. you'll use Analytics to live different links/content on your site to ascertain how well it performs. More importantly, you'll use it to fine-tune your conversion rates so as to form more sales. I also use it to test-out different graphics, different sales copy, different site layouts... and so on. But a word of caution, don't just use Analytics, as a web marketer you would like many sources of data, so regularly study your own traffic logs and raw site data. Even with Google and doubtless especially with Google, you ought to always cross-reference any data with other sources on your site and on online. Let's not get too over excited with this Google worship thing.
I personally use both Google AdSense and even Google AdWords with many of my sites. While as a web marketer, i do know I can get 10 times more from an affiliate link instead of monies from AdSense... but over the years I even have found having both sorts of links on sites don't significantly reduce sales. to elucidate further, I even have tested my pages with and without AdSense, and it doesn't affect my affiliate sales albeit I do know I'm losing some sales to AdSense. But overall, using AdSense adds to the competitiveness of my pages, if someone is trying to find rock bottom price and finds it during a Google ad they are available away happy and can probably visit my site again or sign-up to my newsletter. Besides, AdSense may be a very quick thanks to monetizing pages which i do not have ready affiliate programs for on my sites. Plus, both AdSense and AdWords offer you valuable feedback on your content's performance.
There are several other Google programs which i exploit to further connect with Google-like Google Docs, Google Knol, and Google. One must-have program is Google Accounts, which basically connects me with all my different programs within Google. I even have found managing all of your Google programs is far easier from this one location. I also like using Google Profiles and Google Buzz to urge my content quickly into Google and onto the online. As you've got probably guessed already, Google does have tons of programs that webmasters can use to enhance their content's performance. within the process, by using and intertwining your content with all of the Google programs highlighted here, you're really connecting with Google en bloc.
While many marketing experts will say it's foolhardy to marry all of your content to only one program, but I even have found over the years, hard-wiring your site to Google really makes your content readily accessible within the most dominant presence on the online. Doing so not only gives your content the eye it deserves, but it also can help further your own goals. Actively positioning your site and content firmly within Google's many various facets can prove beneficial for any webmaster or online marketer. Just get that prenup agreement in writing first!
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