Digital Marketing Course: Learn for free with RD Station
Taking a Digital Marketing course can help entrepreneurs, professionals, agencies, and students to take better advantage of the market.
As Digital Marketing is a relatively new field, many people look for courses in the area, both to have an introduction to the subject and to deepen their knowledge. And it is not for less. To achieve a global understanding of the elements that are part of the lead generation machinery, training is essential.
In addition to this, new advances and tools appear every month, so there is always something new to learn. Every year new social networks are born, Google changes its algorithm and changes our compass when it comes to developing strategies.
Why take a free Digital Marketing course
Doing a Digital Marketing course can be useful for various professionals at different moments of the career. For entrepreneurs, for example, the popularization of the internet brings the opportunity to promote different types of businesses. However, in order to do this, it is important to know how Digital Marketing works and how to apply it to your company.
Taking an online Digital Marketing course helps you gain a better understanding of the market, save time in choosing learning content, and obtain the necessary guidelines to create the best possible strategy and apply best practices in your company.
In turn, for professionals such as managers, analysts, and consultants, a Digital Marketing course is a valuable resource for training and constant updating, to carry out activities within the company and a possible differential in its curriculum.
For young people and students who are choosing a profession to follow, a career in Digital Marketing appears as a good option. In this scenario, taking a Digital Marketing course is a way to complement university learning and the training of professionals to respond to market demands.
It is for this reason that here at RD Station we prepare a special video course, where you can learn all the fundamentals of Digital Marketing, focused on the Inbound Marketing methodology.
RD Station: Inbound Marketing Training Course
The RD Station Free Inbound Marketing Course is a video course taught by RD Station experts, where we explain what Digital Results Marketing consists of and how each of its stages is involved in your Marketing strategy.
During classrooms, you will learn concepts such as Buyer Persona, sales funnel, and the Inbound Marketing methodology itself, from attracting the most qualified prospects to the sale and analysis of results.
Through 5 episodes and a total of 50 min, you will know the whole process by which potential prospects are qualified and selected, to become real opportunities that end in sales for your business. Everything through Digital Marketing actions.
In the classrooms you will be able to approach and become an expert in the following topics:
Concepts of Buyer Persona, Customer Journey, and Inbound Marketing methodology.
What is audience attraction: channels and strategies such as Content Marketing.
What is the process of converting visitors to Leads or sales prospects?
How to make nutrition of Leads.
What is Marketing Automation?
How the sales model works with Inbound Marketing
How it helps to have analysis in Digital Marketing.
Get to know RD Station's free digital marketing course here and start your studies now.
Learn about other free Digital Marketing courses
In addition to our video course, there are different free courses on the web for those who want to train in the world of Digital Marketing. Do you have doubts about where to start? Do not worry. We have selected 9 free Digital Marketing courses that you can start developing to acquire new skills or stay updated.
1- Google Get Active: Fundamentals of Digital Marketing
Google offers free training to empower people in the online world. Through Google Activate, you have access to different Digital Marketing courses for initiation and updating. One of them is Digital Marketing Foundations, with which you can learn everything you need to start working on your strategies.
This 40-hour basic course, accredited by the Interactive Advertising Bureau (IAB), has 26 modules created by Google instructors and include different practical exercises and real examples that will help you achieve good results.
2- Rock Content University: Content Marketing Course.
The Content Marketing Course at Rock Content University is what you need to understand the fundamentals of online content creation for lead generation. Rock Content University is a platform with educational content, free and paid for all those interested in Digital Marketing Courses.
During the development of the course, you will find content focused on planning, social networks, blog, emails, sales funnel, qualified prospects, and value metrics. Upon completion, you will have a totally different vision of content generation.
3 - Web Empresa University: Online WordPress video course
If you are interested in creating a website or blog, you can take the WordPress Course from Web Empresa University. It is a guide consisting of 11 videos, with which you will learn to work with this famous platform.
It lasts 175 minutes, where they teach you everything you need to build your own site within the platform: from installing WordPress to adding entries, pages, or managing menus and widgets.
4 - Google Analytics Academy: Google Analytics for Beginners / Advanced
Google Analytics is an essential tool for any company that wants to measure the results of their marketing efforts. And is that without metrics, we would be working blindly, don't you think?
Within the Google Analytics Academy portal, you will be able to understand the operation of Google measurement tools, so that you can expand your company by analyzing and collecting real data.
Here you can find two extremely important courses: Google Analytics for Beginners, where new users learn how to create an account, implement a tracking code and configure data filters; and Advanced Google Analytics course, where the most experienced user will discover how data is collected and processed to generate reports that are easy to understand.
5 - Semrush Academy: SEO Fundamentals Course with Greg Gifford
If you want to learn the basics of SEO, this free Digital Marketing course is ideal for you. In just 4 hours, you can discover with Greg Gifford (DealerOn Search and Social Director), how SEO works, how to get more traffic and bring more clients to your website.
In this SEO Fundamentals Course, you will discover the basic concepts in the subject and learn together with a world-class expert, how to enhance the positioning of your website. After completing the course, you will have all the necessary knowledge to take and pass a basic concepts exam. Upon approval, you will obtain a certificate endorsed by Semrush, one of the world's most important content development and optimization tools.
6- Coursera: Social Networking Strategies
This virtual course platform offers a free license for 7 days. You can take advantage of that time to do courses such as Social Media Strategies, endorsed by the Austral University of Chile, where you can acquire initial knowledge to create the objectives, strategies, and tactics for social media of your Digital Marketing plan.
You will know the best techniques to work on Facebook, Twitter, Instagram and LinkedIn; including content strategies, ads, and statistics. The course lasts 20 hours and will give you the necessary bases to start a successful social media strategy for your company.
7- Coursera: Digital Advertising with Google AdWords
With the course Digital Advertising with Google Adwords (now Google Ads), present in Coursera, you will learn the fundamental concepts and advanced techniques of advertising in the most important search engine on the web. With this knowledge, you will be able to correctly create, publish, and optimize your campaigns to promote your products or services.
The course addresses both the Search Network and the Display network, with a theoretical and practical approach to the tool. It lasts 33 hours and is an essential course if you want to effectively develop your internet advertising strategies.
8- Vilma Nuñez: Introductory Course in Facebook Ads and Instagram Ads.
Vilma Nuñez is a recognized international Digital Marketing consultant. Within its website, you can find an excellent basic course on Facebook and Instagram Ads. With this, you will understand from the key concepts of online advertising, to how to create a good Facebook and Instagram campaign to meet your business goals.
This introductory course is divided into 6 lessons, with video content and downloadable resources that will allow you to discover the most useful functionality of Facebook and Instagram Ads.
9- IEBS School: Email Marketing Course
The Email Marketing Course: Create your first newsletter, from IEBS School, will allow you to take advantage of one of the most powerful tools we have to attract new clients or retain current ones.
Sending Email Marketing is one of the most common and effective channels to obtain results. It allows us to learn more about our potential audience and how to interact with our website, communicating frequently over time, and remembering the value of our company.
In this 10-hour MOOC (Massive Online Open Course), you will learn how to design newsletters, organize and segment contacts, and communicate better with your audience, to improve engagement and conversion. The course focuses on the use of MailChimp for sending campaigns.
These are some of the possibilities you have on the web to study Digital Marketing, expand your knowledge, and enhance your actions in the area.
Have you already done any of these courses or do you have another great one that you want to recommend? Leave your contribution in the comments.
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| Digital Marketing Course Learn for free with RD Station |
Taking a Digital Marketing course can help entrepreneurs, professionals, agencies, and students to take better advantage of the market.
As Digital Marketing is a relatively new field, many people look for courses in the area, both to have an introduction to the subject and to deepen their knowledge. And it is not for less. To achieve a global understanding of the elements that are part of the lead generation machinery, training is essential.
In addition to this, new advances and tools appear every month, so there is always something new to learn. Every year new social networks are born, Google changes its algorithm and changes our compass when it comes to developing strategies.
Why take a free Digital Marketing course
Doing a Digital Marketing course can be useful for various professionals at different moments of the career. For entrepreneurs, for example, the popularization of the internet brings the opportunity to promote different types of businesses. However, in order to do this, it is important to know how Digital Marketing works and how to apply it to your company.
Taking an online Digital Marketing course helps you gain a better understanding of the market, save time in choosing learning content, and obtain the necessary guidelines to create the best possible strategy and apply best practices in your company.
In turn, for professionals such as managers, analysts, and consultants, a Digital Marketing course is a valuable resource for training and constant updating, to carry out activities within the company and a possible differential in its curriculum.
For young people and students who are choosing a profession to follow, a career in Digital Marketing appears as a good option. In this scenario, taking a Digital Marketing course is a way to complement university learning and the training of professionals to respond to market demands.
It is for this reason that here at RD Station we prepare a special video course, where you can learn all the fundamentals of Digital Marketing, focused on the Inbound Marketing methodology.
RD Station: Inbound Marketing Training Course
The RD Station Free Inbound Marketing Course is a video course taught by RD Station experts, where we explain what Digital Results Marketing consists of and how each of its stages is involved in your Marketing strategy.
During classrooms, you will learn concepts such as Buyer Persona, sales funnel, and the Inbound Marketing methodology itself, from attracting the most qualified prospects to the sale and analysis of results.
Through 5 episodes and a total of 50 min, you will know the whole process by which potential prospects are qualified and selected, to become real opportunities that end in sales for your business. Everything through Digital Marketing actions.
In the classrooms you will be able to approach and become an expert in the following topics:
Concepts of Buyer Persona, Customer Journey, and Inbound Marketing methodology.
What is audience attraction: channels and strategies such as Content Marketing.
What is the process of converting visitors to Leads or sales prospects?
How to make nutrition of Leads.
What is Marketing Automation?
How the sales model works with Inbound Marketing
How it helps to have analysis in Digital Marketing.
Get to know RD Station's free digital marketing course here and start your studies now.
Learn about other free Digital Marketing courses
In addition to our video course, there are different free courses on the web for those who want to train in the world of Digital Marketing. Do you have doubts about where to start? Do not worry. We have selected 9 free Digital Marketing courses that you can start developing to acquire new skills or stay updated.
1- Google Get Active: Fundamentals of Digital Marketing
This 40-hour basic course, accredited by the Interactive Advertising Bureau (IAB), has 26 modules created by Google instructors and include different practical exercises and real examples that will help you achieve good results.
2- Rock Content University: Content Marketing Course.
The Content Marketing Course at Rock Content University is what you need to understand the fundamentals of online content creation for lead generation. Rock Content University is a platform with educational content, free and paid for all those interested in Digital Marketing Courses.
During the development of the course, you will find content focused on planning, social networks, blog, emails, sales funnel, qualified prospects, and value metrics. Upon completion, you will have a totally different vision of content generation.
3 - Web Empresa University: Online WordPress video course
If you are interested in creating a website or blog, you can take the WordPress Course from Web Empresa University. It is a guide consisting of 11 videos, with which you will learn to work with this famous platform.
It lasts 175 minutes, where they teach you everything you need to build your own site within the platform: from installing WordPress to adding entries, pages, or managing menus and widgets.
4 - Google Analytics Academy: Google Analytics for Beginners / Advanced
Google Analytics is an essential tool for any company that wants to measure the results of their marketing efforts. And is that without metrics, we would be working blindly, don't you think?
Within the Google Analytics Academy portal, you will be able to understand the operation of Google measurement tools, so that you can expand your company by analyzing and collecting real data.
Here you can find two extremely important courses: Google Analytics for Beginners, where new users learn how to create an account, implement a tracking code and configure data filters; and Advanced Google Analytics course, where the most experienced user will discover how data is collected and processed to generate reports that are easy to understand.
5 - Semrush Academy: SEO Fundamentals Course with Greg Gifford
If you want to learn the basics of SEO, this free Digital Marketing course is ideal for you. In just 4 hours, you can discover with Greg Gifford (DealerOn Search and Social Director), how SEO works, how to get more traffic and bring more clients to your website.
In this SEO Fundamentals Course, you will discover the basic concepts in the subject and learn together with a world-class expert, how to enhance the positioning of your website. After completing the course, you will have all the necessary knowledge to take and pass a basic concepts exam. Upon approval, you will obtain a certificate endorsed by Semrush, one of the world's most important content development and optimization tools.
6- Coursera: Social Networking Strategies
This virtual course platform offers a free license for 7 days. You can take advantage of that time to do courses such as Social Media Strategies, endorsed by the Austral University of Chile, where you can acquire initial knowledge to create the objectives, strategies, and tactics for social media of your Digital Marketing plan.
You will know the best techniques to work on Facebook, Twitter, Instagram and LinkedIn; including content strategies, ads, and statistics. The course lasts 20 hours and will give you the necessary bases to start a successful social media strategy for your company.
7- Coursera: Digital Advertising with Google AdWords
With the course Digital Advertising with Google Adwords (now Google Ads), present in Coursera, you will learn the fundamental concepts and advanced techniques of advertising in the most important search engine on the web. With this knowledge, you will be able to correctly create, publish, and optimize your campaigns to promote your products or services.
The course addresses both the Search Network and the Display network, with a theoretical and practical approach to the tool. It lasts 33 hours and is an essential course if you want to effectively develop your internet advertising strategies.
8- Vilma Nuñez: Introductory Course in Facebook Ads and Instagram Ads.
Vilma Nuñez is a recognized international Digital Marketing consultant. Within its website, you can find an excellent basic course on Facebook and Instagram Ads. With this, you will understand from the key concepts of online advertising, to how to create a good Facebook and Instagram campaign to meet your business goals.
This introductory course is divided into 6 lessons, with video content and downloadable resources that will allow you to discover the most useful functionality of Facebook and Instagram Ads.
9- IEBS School: Email Marketing Course
The Email Marketing Course: Create your first newsletter, from IEBS School, will allow you to take advantage of one of the most powerful tools we have to attract new clients or retain current ones.
Sending Email Marketing is one of the most common and effective channels to obtain results. It allows us to learn more about our potential audience and how to interact with our website, communicating frequently over time, and remembering the value of our company.
In this 10-hour MOOC (Massive Online Open Course), you will learn how to design newsletters, organize and segment contacts, and communicate better with your audience, to improve engagement and conversion. The course focuses on the use of MailChimp for sending campaigns.
These are some of the possibilities you have on the web to study Digital Marketing, expand your knowledge, and enhance your actions in the area.
Have you already done any of these courses or do you have another great one that you want to recommend? Leave your contribution in the comments.
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